Steve Kayser has a great post at Media Bullseye about writing for “new” PR.
From Steve’s Post:
Ernest Hemmingway had a clear understanding and vision of writing simply and effectively when he discussed the four rules of writing he learned as a journalist at the Kansas City Star.
Hemmingway’s Four Rules (well, not really, they were the Kansas City Star’s actually)
- Use short sentences.
- Use short first paragraphs.
- Use vigorous English.
- Be positive, not negative.
“Those were the best rules I ever learned for the business of writing,” Hemingway said in 1940. “I’ve never forgotten them. No man with any talent, who feels and writes truly about the thing he is trying to say, can fail to write well if he abides with them.”
Check it out.
